Great leaders use communication as a way to motivate and influence people. As Bill Clinton said in the article, "The Art of Oratory" -
"You measure the impact of your words, not on the beauty or the emotion of the moment but on whether you change the way people not only think, but the way they feel."
Great leaders understand that the actual words they speak are not nearly as important as the tone they use to deliver the message, the rate at which they speak and/or their body language. Great communicators take their audience on a roller coaster ride of ups and downs, highs and lows, and twists and turns to influence not only how they think, but most importantly how they feel.
Need help becoming a more influential and dynamic speaker? Contact us to see how we can help you.
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